Orson Culture Vulture (Mercury)

Wednesday September 12, 2007

Culture Vulture is issued physically on October 22 but fans who download lead single Ain’t No Party via Vodafone on October 15 will receive an album sampler featuring snippets of the entire release.

Mercury senior product manager Clive Cawley says it was an opportunity to generate excitement ahead of the album’s release. “It’s a valuable promotion because, all going well, it will drive people toward the album release,” he says. “It creates an instant awareness.”

The major is also planning a global listening session via a leading UK newspaper, details of which are still being confirmed.

“This is a massive priority,” says Cawley. “We’re hoping to shift significant copies by Christmas.”

Lead single Ain’t No Party has got off to a strong start at radio in the UK, where it has been playlisted by Capital and Virgin.