U-Myx re-brands

10:26 | Friday February 6, 2009

The company’s founder and CEO Olly Barnes says that the new version is intended to monetise music in social media environments.

It includes a new online mixing interface and accompanying widget that have been designed specifically for use on social networking sites.

The new applications were soft launched on MySpace, with artists’ own profiles being used as “launch points” to get fans engaged. To date more than 4,000 users have installed the applications on their MySpace pages, including The Noisettes (www.myspace.com/noisettesuk).

Barnes adds, “Our decision to reposition ourselves as GoMix is about establishing a new environment and revenue model for an acclaimed and recognized product, which in turn will enable us to generate significant revenue for rights owners and artists without compromising either artistic integrity or existing sales.

“We have proved on numerous occasions that integrating GoMix enabled music into existing artist marketing campaigns can have a very positive effect on sales and believe that by developing applications that enhance the social media experience we can play a major part in the way music is marketed and consumed online.”