The new partnership was unveiled at a press conference at the Anaheim Convention Center and sees the singer and producer entering into a multi-year, hands-on creative and technology collaboration with the world's largest chip maker, echoing a similar collaboration unveiled last year between Lady GaGa and Polaroid.

Will.i.am displayed his Intel identification card, which highlights his role as Intel's director of creative innovation. "Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways ...