Virgin Entertainment Group is replacing a trio of V Shops with a smaller version of the Megastore brand.

Three existing V Shops in Brixton, Hounslow and Notting Hill will be transformed into Virgin Megastore Xpress stores over the coming weeks, with ranges specifically tailored to meet local demand. Another two V Shop stores are also being converted into new Virgin Gamestores selling both software and hardware, starting with Reading this Thursday and Colchester following shortly afterwards.

"What we know is ...