BPI Member Services has announced details concerning the latest round of its training masterclasses, and is planning to introduce its first online webinars during this round of free events.
The masterclasses are free to all BPI member companies. However, the first webinar on September 29, a campaign ‘surgery’ by Future Trends, is open to non-members.
The classes will be hosted at the BPI’s Westminster offices, County Hall, Riverside building (1.30pm–5.30pm) - webinars will be available online.
The masterclasses are said to cover all aspects of customer engagement through digital marketing, social media and communications. The classes will also include introductions to the music industry.
Around 25 events are now staged annually - treble the amount of when they were first launched in 2013.
The 12 masterclasses/webinars announced for 2016 Q4 are listed below:
September 1 – Advertising Masterclass
September 14 – Introduction to the Music Industry
September 15 – Streaming Marketing 101, Campaign Surgery
September 29 – WEBINAR Campaign Surgery, Future Trends (also free to non-members)
October 6 – Channelling You, Social Savvy
October 13 – YouTube Masterclass
October 19 - Introduction to the Music Industry
October 27 – Streaming Marketing 101, Advanced Advertising
November 3 – Social Savvy, Homing In
November 10 - Campaign Surgery, Future Trends
November 17 – WEBINAR Streaming Marketing 101, Channelling You
November 24 - Channelling You, Video Beyond YouTube
Members are advised to contact Chris Tams, BPI Director of Members Services at firstname.lastname@example.org to reserve their places. Members must state which courses and webinars they wish to attend.
Non-members looking to participate in the webinar on September 29 are also urged to email Tams to confirm their involvement.
“These masterclasses typically meet with a hugely positive reaction from our members, and to cater to this growing demand we’ve been happy to increase the numbers each year.” Chris Tams, BPI Director of Members Services, comments. “The fact they are free is clearly part of their appeal, but the feedback we receive suggests attendees also really value the quality and breadth of what’s on offer. Many come thinking they already have a pretty good understanding but end up leaving feeling they have learned something totally new that can only help them progress in their work. We invite people to get back to us as soon as possible to book their place and avoid disappointment.”