Jägermeister partners with electro duo Koven for Craft The Moment TV ad campaign

Murray Stassen

Award-winning UK electro duo Koven have composed the music for a new £2.7m TV advertising campaign by Mast-Jaegermeister as part of its Craft the Moment marketing initiative.

The ad will premiere in the UK on Monday, November 23, with high profile slots throughout the evening, and then running for a further six weeks.

Koven (who are part of the JägerMusic artist support programme) are the production alias of Max Rowat and Katie Boyle, a critically acclaimed bass music outfit based ...


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