The Weeknd announces second wave of global pop-ups

The Weeknd announces second wave of global pop-ups

The Weeknd has announced a second wave of global pop-ups to celebrate the release of his third studio album, Starboy.

The retail event will take place this weekend, November 25 through November 27, in Toronto, Melbourne, Berlin and Tokyo.  

Each store will carry the limited edition Starboy Album Collection with styles that include a t-shirt, long sleeved tee, hoodie, bomber jacket, denim jacket, coaches jacket and hat. The collection is presented in partnership with Bravado. 

The Weeknd held a five-city global pop-up shop retail campaign at the start of the month, partnering with a different partner in each city: Alchemist, Miami; ComplexCon, Long Beach, CA; Opening Ceremony in New York and Los Angeles; and Selfridges, London.

Pop Up Locations:

12 Ossington Ave, Toronto, ON 

211 La Trobe St, Shop 239, Level 2, Melbourne, Australia 

Stralauer Allee 1, Berlin (Friday and Saturday only), Germany

GR8, Laforet Harajuku 2.5F, 1-11-6 Jingumae Shibuya-ku, Tokyo, Japan

VIDEOS
Music Week Radar, 6th October 2016

Nova Twins – Hitlist. Filmed at Music Week Radar, Under the Bridge

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