The Weeknd pop-up shops coming to four big cities this weekend

The Weeknd pop-up shops coming to four big cities this weekend

The Weeknd has announced a five-city global pop-up shop retail campaign in support of the Starboy Limited Album Collection.

The retail event runs this weekend from November 4-6 and will see The Weeknd partner with a different partner in each city: Alchemist, Miami; ComplexCon, Long Beach, CA; Opening Ceremony in New York and Los Angeles; and Selfridges, London.

Each store will carry the Starboy Limited Album Collection, along with limited edition designs exclusive to that city. Styles include t-shirt, long sleeve, hoodie, bomber, denim jacket and hat.

The collection is presented in partnership with Bravado.

Earlier this year, Kanye West launched a similar campaign, with pop-up retail experiences opening up in 21 cities across the globe in support of his Life Of Pablo album.

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