Twenty One Pilots are covering Wood Green tube station with fan art in anticipation of their headline gigs at Alexandra Palace this month.
Fans were asked on the band’s Facebook page to submit artwork that represented what the band mean to them. The art will be showcased across 109 advertising panels throughout the station from 9-20 November.
Snapchat geo-filters have been integrated at the station, with album lyrics and band images driving awareness across all social media platforms.
The campaign has been overseen by independent media agency the7stars.
“The connection that twenty one pilots have with their fans is a unique phenomenon and has been key to the success of the Blurryface album campaign,” said Max Lutkin, Marketing Manager of Atlantic Records. “The station takeover nurtures fans’ solidarity with the band by giving them a new public platform to showcase their passion and creativity, while also raising awareness for people new to the music.”
Lexie Wilson of the7stars added: “The activity will make fans and followers an integral part of the campaign and the addition of one of the most popular social platforms, Snapchat, will ensure that the Wood Green takeover leaves a strong digital footprint.”
The band’s sold out gigs take place at Alexandra Palace from November 11-13.
By Ed Nightingale