U2 retail album campaign revealed

RHIAN JONES

Universal Music Group is giving retailers a deluxe package of U2's new album Songs Of Innocence with extra songs and acoustic versions to make up for Apple getting the exclusive.

The release is available for the next five weeks for free exclusively on iTunes after being revealed at Apple's iPhone 6 launch event, which took place on September 9.

After Apple's run, retailers will be shipped the bolstered LP that will reportedly be priced at around $15-$16 (£10).

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