THE BRUTAL TRUTH
When Universal Music Group chairman and CEO Sir Lucian Grainge decided the major would draw back from streaming exclusives, conspiracy theorists suggested it was because of losing Frank Ocean’s Blonde album to Apple over the star’s somewhat creative approach to contractual obligation.
Looking at the year-to-date figures, though, it seems more likely to have been down to the cold, hard fact that exclusives don’t work when it comes to delivering real blockbuster sales.
True, Drake’s Views (initial Apple ...
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