IPOMG: How Spotify going public changed the music biz forever

Mark Sutherland

At this time of year, the Nativity is often described as The Greatest Story Ever Told. Yet, in the music business, the saga of Spotify’s 2018 IPO – and its knock-on effects – will surely go down in the books as The Greatest Story Ever Sold. It’s an epic tale that takes in both rampant capitalism and artistic altruism, and has ramifications for musicians, labels, other streaming services, the stock market and even the biggest pop star on the planet.


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