Mercury Prize moments: How Benjamin Clementine won in 2015

Ben Homewood

The singer’s Virgin EMI product manager, Gilbert Johnson, explains how Clementine’s distinctive croon triumphed over Wolf Alice and Florence + The Machine…

The Mercury Prize nomination was a big deal for us and it was huge for him. We definitely wanted a nomination – Benjamin is an archetypal Mercury Prize winner. He’s an underdog, he makes music that is intelligent.

The nomination definitely helped in terms of increased awareness. From the marketing perspective, we made sure there was increased visibility ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...