Virtual insanity?: How VR is transforming the music business

James Hanley

Have you heard? ABBA are returning to the stage. Well, kind of…

Last year, Benny Andersson announced the quartet will appear alongside a live band – in digital form. The project is the biggest virtual reality hook-up yet in a sector that, to the uninitiated, can seem more mouth than trousers.

Steven Hancock, co-founder and COO of Melody VR, the only licensed VR music platform in the world, will deliver a case study at Wednesday’s (September 26) inaugural Music Week ...

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