Bauer Media partners with Three

Coral Williamson

Bauer Media has signed a partnership with Three and Kiss FM UK’s breakfast show with Rickie, Melvin and Charlie.

The seven-month partnership, planned by media agency Mindshare UK, also sees the show extend its daily broadcast by one hour – to challenge the ‘biggest Breakfast Show’ slot in London.

Starting today, the campaign will drive awareness of Three’s ‘use your phone abroad at no extra cost’ proposition. Outside of the flagship sponsorship, the campaigns promotional activity will centre around Three’s sponsorship of the ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...