Lana Del Rey to front Jaguar campaign

Tom Pakinkis

Lana Del Rey has been made the official face of car manufacturer Jaguar.

The singer will front a promotional campaign for Jaguar’s new F-Type model, an unveiling for which will take place in Paris next month.

Jaguar’s Global Brand Director Adrian Hallmark said: “Jaguar’s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements”.

Only last month, Del Rey was announced as the face ...

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