Sync Story: Unilever: Magnum Double

Even the best commercials can turn out to be a catalogue of compromises. But creatives at ad agency LOLA MullenLowe got everything they dreamed of when they finally synced a Jack White track to Magnum Double’s Europe-wide choc ice campaign.

The Release The Beast spot, which broke in Britain on April 9, was still in the planning stages when LOLA’s Madrid-based team identified High Ball Stepper, from the former White Stripes’ guitarist’s 2014 album Lazaretto, as the ideal soundtrack.

However, they were ...

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