From June 19-23, the BPI, the MPA (Music Publishers Association), Department for International Trade and Music Is Great are hosting the 13th annual sync trade mission in Los Angeles.
The initiative is aimed at providing UK music companies and representatives primarily coming from independent labels, music publishers and songwriters the chance to learn about sync opportunities in the world’s biggest entertainment media market. The event provides individuals the chance to network with executives, license their artists’ work for use in film, TV and games soundtracks and in broadcast advertising.
Regent Street Records Founder and CEO, Vanessa Higgins, who is also an Independent label representative on the BPI’s Council, said: "The annual LA Sync Mission is a wonderful opportunity to build relationships and cement business in Hollywood’s lucrative sync market, and this is especially true for indie labels who may not otherwise be able to get these introductions. Both through panels and targeted networking opportunities, the sync mission opens the door to long-term business relationships with music supervisors and also the chance to strengthen ties with other UK based labels, music publishers and musicians. With the rise of streamed TV shows in particular, the need for independent music in sync has never been greater."
The event is held at Capitol Studios in the heart of Hollywood. The five-days in LA are composed of a mix of panels, site visits, practical sessions, meetings and keynote speakers, and also includes a networking reception at the British Consul General’s residence held in honor of the delegates.
It is expected the trade mission in Los Angeles will generate around £2m in sync revenues contributing to a UK market estimated to be worth around £80m annually.
Music Publishers Association CEO Jane Dyball, said: “With the value of sync revenue and direct licensing received by our members in 2016 standing at over £50m, sync is undoubtedly an integral part of the music publishing business. Sync teams continue to grow within our membership and trade missions like the LA Sync Mission provide them with the perfect opportunity to learn more and network with music supervisors and clients. Sync licensing always involves the music publishing rights regardless of whether the original master is used or a new recording is commissioned, but teaming up with our friends at the BPI makes perfect sense. We are also very grateful for the continued support of DIT, in this, our 13th year.”
By Will Nicolaides