Details of Apple Music’s Carpool Karaoke spinoff show are starting to emerge, as the company continues in its bid to pile pressure on market-leader Spotify.
Last month, Apple Music snapped up the rights to the Carpool Karaoke spinoff, in what was regarded as a potentially significant play in its ongoing streaming war with Spotify, two months after the Swedish streaming service announced that it would be expanding its video offering.
Now, Music Week has learned that the new show, which is as yet untitled, will become the first project for UK-based indie production company Fulwell 73 Productions, with the firm having recently inked a development deal with CBS Television Studios.
It is unclear at present whether or not original Carpool Karaoke host James Corden will resume his duties behind the wheel, although he is listed as an executive producer. But what we do know is that the series will comprise 16 episodes and will see celebrities ‘ride and sing along as they visit places meaningful places, sing tunes from their personal playlists and surprise fans who don’t expect to see big stars belting out tunes one lane over’.
“The new Carpool Karaoke weekly series is a great start to our partnership with Fulwell 73 and we look forward to more unique and innovative programming across different platforms,” said David Stapf, president, CBS Television Studios.
Apple Music’s Carpool Karaoke spinoff acquisition is one of several moves the firm has made of late as it ramps up its efforts to gain on Spotify. Last week, Britney Spears revealed that her new album would be available exclusively on the platform, following recent Apple Music exclusives from Katy Perry and DJ Khaled.
The service is now available in I14 countries, having launched in Israel last week, and its song catalogue has now crossed the 40 million mark.
Meanwhile, the company is readying the rollout of a comprehensive redesign of its app, which comes with a number of new features and a new look user interface. Music Week was recently given an extended preview of the redesign at Apple’s London office, which you can read more about here.