Executives from Virgin and BBC Radio 2 have hailed the debut RAJAR performance of their new breakfast shows.
In Q1, Chris Evans opened his Virgin Radio account with 1.048m weekly listeners, up from 160,000 for that slot in Q4.
“It was an astonishing change,” Francis Currie, group content director – music radio, Wireless Group, told Music Week. “The show is stronger than it sounded on Radio 2, Chris feels liberated. He’s the best broadcaster in the country and he ...
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