Beatport’s CEO, Robb McDaniels, has brought co-founder and former CEO Jonas Tempel back as a creative advisor.
Tempel will work with McDaniels on the dance music platform’s brand and marketing strategies, focused on new products and initiatives in 2019.
Tempel was Beatport’s co-founder and served as CEO from 2003 through 2010.
“Jonas and I have known each other for a long time, since the early days of Beatport and Ingrooves Music Group when we were close partners on the content side,” said McDaniels. “Jonas has a unique perspective on DJ culture and knows what it takes to work with our community to introduce a new DJ experience.”
“Jonas’s keen eye for design, knowledge of comprehensive marketing campaigns and belief in the Beatport brand will further help us achieve our ambitions goals for 2019 and beyond.”
Since leaving Beatport, Tempel taken advisory or operating positions with companies including Beats by Dre, Opopop, Mezz Brands, Moody Recordings, and Beta Nightclub in Denver.
“My love and passion for the DJ culture is only matched by my desire to see Beatport attain the heights we originally set out to achieve when we launched the company in 2004,” said Tempel. “Beatport was built for DJs, by DJs, and I am thrilled to be working with Robb and the great team over at Beatport, to build a DJ experience for the next generation. Beatport is on the cusp of delivering some amazing products for the global DJ community, and I want to do all I can to help them achieve their goals.”
The company is planning to launch Beatsource, an “open format” music brand serving hip-hop, pop, R&B and Latin music genres, later this year.