Inside Vevo's new music video content play

Daniel Gumble

Video streaming platform Vevo has begun funding music videos in a bid to support emerging talent, Music Week can exclusively reveal.

Vevo has significantly increased its activities in the search for new music over the past 12 months. Its Dscvr initiative showcases a range of new artists by way of exclusive live performances, while Vevo Lift zeroes in on a selection of burgeoning acts, offering fans exclusive footage and content related to the artist in question.

But in its most ...

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