Sony Music have recruited Sol Rashidi from Royal Caribbean Cruise Lines for the newly created role of vice president and chief data officer.
The position will focus on the label's worldwide data strategy "developing business intelligence and technology solutions for use across the company’s labels and business units" including the use of predictive tools an analytics for A&R, marketing and commercial actives.
“We are thrilled to have Sol leading our newly created global Data Strategy team," said Dennis Kooker, Sony's president of global digital business and US sales.
"Data and analytics now play a vital role in all phases of our business, and we are committed to investing in the skill sets and technologies that enhance our leadership in this critical area. Sol’s expertise in developing data insights that shape strategic thinking and drive business solutions will allow us to further enhance our opportunities with the creative community, our business partners and fans around the world.”
Rashidi, who will be based in New York, said she hoped her endeavours will, "enrich the data-centric strategies that deliver actionable insights for enhancing service to Sony Music’s artists and business partners, growing commercial opportunities, identifying talent and reaching music fans.”
At Royal Caribbean Cruise Lines Rashidi was chief data and cognitive officer where she focused on using machine learning, artificial intelligence, bots and cognitive services to enhance customer experience.
Earlier this year Sony Music revealed that streaming now accounts for 44% of its recorded music revenue.
