Soundcloud is expanding its direct monetisation programme, Soundcloud Premier.
The previously invite-only programme is rolling out to SoundCloud Pro and Pro Unlimited creators with eligible content, at no additional cost.
Spotify recently launched direct uploads free of charge for independent artists. But Soundcloud claims it offers the “power of direct monetisation to many times more creators than any other audio service”.
Artists who began their careers on Soundcloud include Chance the Rapper, Kali Uchis, Lil Uzi Vert, $uicidboy$, Lil Yachty, Alina Baraz, Towkio and Louis the Child. UK Soundcloud premier artists include Jay Prince, Little Simz and Troiboi.
“SoundCloud is the world’s largest open audio platform, with content from more than 20 million creators,” said Kerry Trainor, CEO, Soundcloud. “Expanding SoundCloud Premier’s direct monetisation offering from thousands, to hundreds of thousands of eligible creators is an exciting step in our commitment to empowering as many creators as possible to grow their careers first on Soundcloud.”
In terms of revenue share, Soundcloud claims it “meets or beats any other streaming service”.
Creators will be contacted via email and in-product notifications when they receive access to the programme. The programme roll out will begin with eligible creators with at least 5,000 plays in the past month from countries where SoundCloud listener subscriptions and advertising are available (US, UK, Canada, Australia, France, Germany, Ireland, The Netherlands, New Zealand)