Spotify hits 100m, but only 14% of UK pays for streaming - report

Spotify hits 100m, but only 14% of UK pays for streaming - report

Spotify has confirmed that its service has surpassed 100m monthly active users worldwide. The company is also believed to be edging closer to an IPO after hiring a head of investor relations.

But, in spite of what might seem like a booming streaming sector, the format still has some way to go before it gets to scale in the UK.

Only 14% of the British public have a music streaming subscription according to new research carried out by Kantar Worldpanel Entertainment, and released exclusively to Music Week, which surveyed a fairly large sample of 15,000 people.

The streaming data used in the study shows how many people owned a subscription in the four weeks up until the end of April.

Read the full story in this week's Music Week.

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