YouTube has made another move to make itself more industry-friendly, by promoting highly-rated exec Victoria Campoamor to the role of head of global publishing strategy & operations.
Campoamor will move to New York for the role, Music Week can reveal, having previously been based in London for her role as head of international music publishing partner operations across YouTube and Google Play Music. There, she earned a reputation for being approachable and working closely with the industry.
It’s the latest move from YouTube, under global head of music Lyor Cohen, to improve its relationships with the industry. It’s already introduced songwriting credits – another thing Campoamor’s publishing contacts will be pleased about – and launched its long-awaited subscription streaming service.
Early reports from labels suggest YouTube Music is already making an impact, while a big marketing campaign for the service is currently underway. In his recent Music Week cover story, Cohen pledged that rights-holders would soon receive more money from YouTube, on both subscription and ad-funded services.
But, at the same time, Google and YouTube are embroiled in a European Parliament battle with the biz over the proposed new Copyright Directive, with music trade bodies queuing up to criticise the company over its lobbying tactics. A full debate and final vote on the Copyright Directive is due in September.
* To read Lyor Cohen’s recent Music Week cover story, click here.