The inaugural Music Tourism Convention will be held from February 16-17 at the Titanic Hotel, Liverpool, with the event designed to explore how music can influence and benefit tourism.

According to organisers, direct and indirect music tourism spend in the UK alone currently totals £3.7 billion, with over 9.5 million people visiting the UK to attend music festivals and other events.

Launched by VisitBritain, Sound Diplomacy and Marketing Liverpool, the Music Tourism Convention will look to shine a spotlight on the ways in which the UK can do more to encourage and promote music tourism.

Convention speaker Peter Hooton (platinum selling musician with The Farm, and responsible for heading up Liverpool’s Beatles legacy) explained the importance of music to Liverpool’s economy: “A recent study revealed that music tourism associated with The Beatles brought over £82 million to the Liverpool economy and helped generate 2,335 jobs.

“Every year 250,000 people visit The Beatles Story, 800,000 visit the Cavern Club and over 100,000 visit the childhood homes of the group. It is estimated that this sector is growing at between 10 and 15 per cent a year.

“Although Beatles tourism is the foundation of Liverpool’s expanding tourist industry, it is not the only thing that attracts people to the city – Liverpool Music Week, the Liverpool International Music Festival, Liverpool Sound City, Liverpool Psych Fest, Positive Vibrations and many others attract tens of thousands of music lovers to the city and are worth millions to the local economy.”

For a full list of confirmed speakers, visit http://www.musictourismconvention.com/speakers/.