It’s a startling fact that 61% of an artist’s revenue is generated by just 17% of their fanbase, according to HD360’s research.

And that dedicated army of followers is the target audience for the company’s latest run of apps, Album Previews, which launched on Friday with folk singer Fionn Regan’s latest LP, The Meetings Of The Waters.

Designed to provide artists and labels with a unique D2C pre-sale marketing tool, Album Previews (AP) connect with fans at the start of ...