The biz's brightest new talents tell their stories. This week it's the turn of Harriet Morgan, account director and partner at Full Fat.
How did you break into the biz?
I started out by interning with the specialist PR and radio promotions agency Listen Up on the events team, which, at the time, was headed by Lucy Allen (who has just launched her own company, LEAP Publicity). I moved into the artist side of the business, working my way up to publicist for electronic music DJs and producers. During my time at Listen Up I worked across acts including MK, Disciples, Annie Mac, Richy Ahmed and many more. Listen Up gave me an incredible foundation of specialist knowledge and a chance to work on global campaigns for some of the biggest electronic acts in the world.
What’s your proudest achievement so far?
Making partner at Full Fat aged 26 was an opportunity and a privilege I would never have thought possible. Full Fat is one of the leading cultural experience agencies in the UK and has given me the opportunity to work with some of the biggest institutions across Europe. I joined the agency over three years ago and have since delivered multiple creative and strategy focused campaigns with an incredible team of talented individuals. I have developed my speciality in working with major cultural projects with a brand proposition and intention, helping creative and cultural campaigns leave a major mark on the landscape by bringing together brand positioning techniques with cultural innovation. Over the last year, I have led on the PR strategy for Boiler Room. That’s included the launch of 4:3 in 2018, a platform billed as a ‘Netflix of the underground’, to a major new campaign which will be launched in the coming weeks. I’m also very proud to have worked with PRS Foundation’s Keychange initiative and on the Sziget festival, to name a few from our roster.
What does it take to succeed in the music industry?
The ability to evolve within an ever changing landscape and never resting on your laurels. Having the constant eagerness to learn, the humility to fail and willingness to learn from those failures is key. Finally, it’s about perspective; knowing what to spend your time and energy on and not sweating the small stuff.
What one change would you make to the biz?
More needs to be done to challenge the status quo where it no longer serves, or stands up, today in music. Incredible initiatives such as Keychange and communities such as SheSaidSo are setting a great example of how actual change can be realised, but more needs to be done on a granular level from the ground up by all organisations across the industry.
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