Gareth Cooper has an embarrassing confession to make – he once forgot his own anniversary.

“We were celebrating Snowbombing’s 10th birthday and someone said, ‘So what year did you start it in Gareth?’,” recalls the Broadwick Live founder and CEO. “And I went, ‘It started in ’99, but the first event was held in 2000’. I saw him totting it up on his fingers and he goes, ‘This is the 11th!’ I went, ‘Fuck, it is the 11th!’ We’d actually ...