The BRIT Squad: Florence + The Machine

George Garner

When it came to the return of Florence + The Machine, Florence Welch decided to mix things up for album No.4. Co-producing High As Hope herself alongside Emile Haynie (Lana Del Rey, Kanye West), the result was a captivating comeback. Here Virgin EMI president Ted Cockle recalls how it came to life…

HIGH AS HOPE
VIRGIN EMI
SALES: 109,385 (OCC)
PEAK CHART POSITION: No.2

TED COCKLE (PRESIDENT, VIRGIN EMI): “We’re delighted this is 10 years of Florence being nominated in ...


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