"We'll ensure 1Xtra maintains its track record': Chris Price talks new music strategy

Ben Homewood

“My ambition in appointing this team was that Target and Sarah would deliver twice the passion, twice the ambition, and hopefully twice the audience! They’re already doing that in spades – just look at the line-up they’ve delivered for 1Xtra Live.

“Target’s deep and indelible connection to the culture, aligned with Sarah’s longstanding production and programming experience, make them a dream team who truly embody 1Xtra’s mission to be on the air and on the ground. A sold out O2 ...

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