This role will oversee our new Commercial Sales & Marketing team within the Venues department to ensure their legal, financial and strategic objectives are met. This role is a new position within uea(su) for a manager to join our Commercial Sales & Marketing team, comprising our box office function and internal and external marketing and partnerships. You’ll ideally have experience of managing teams and budgets, and knowledge of working in these areas.
Some of the job's objectives are to:
- Supervise the implementation of Commercial Sales and Marketing Strategy for Commercial Services within uea(su);
- Direct strategic market research and consumer insight to determine market requirements for existing and future products;
- Work with Head of Venues with analysis of customer research, current market conditions and competitor information to formulate a robust market responsive Sales and Marketing Strategy;
- Drive strategic sales & marketing plans and initiatives for new and existing products;
- Develop existing digital sales and marketing platforms including social media platforms;
- Drive productivity and efficiency of Sales and Marketing plans and initiatives;
- Monitor, review and report on all sales and marketing activity and results and make recommendations;
- Monitor the Marketing Budget & align all activities with Key KPI’s agreed with Head of Venues;
- Report on Return on Investment and key performance indicators and make recommendations;
- Maintain Digital/Media/Space Sales / Pricing Strategy;
- Develop Network relationship with key stakeholders within the City to develop additional sales revenue streams;
- Drive Strategy to promote and drive NUS Extra;
- Marketing & promotional consulting of Retail department;
- Work with Commercial Design team in the implementation of artwork in line with uea(su) Advertising policy; and
- Operate Sales & Marketing industry best practise.
We'd love the ideal candidate to have:
- Previous experience in a Commercial marketing & sales organisation
- Proven success managing medium/large groups of colleagues in Marketing environment
- Experience of managing a large scale box office function
- Organisation and administration experience, as well as good technology skills
