Package Description
Band: C
Contract type: Permanent/Continuing
Location: White City, London
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Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
Job Introduction
Demon Music Group is one of the largest UK independent record companies, specialising in the marketing of physical and digital catalogue music with repertoire sourced from both major and independent companies around the world as well as our own vast library of rights.
We control music catalogues from several high-profile artists across several genres including Suede, T. Rex, Belinda Carlisle, Donna Summer, Bob Mould and many more.
We are the home to several successful labels including Demon Records and Edsel, creating specialist vinyl and CD packages and working with retail internationally. Digitally we have a growing business and operate across all the key DSPs
We employ a team of music enthusiasts covering all eras and genres and who are experts in their field. We are passionate about what we do and take pride and care in all our products ensuring our position as one of the UK’s leading independent record companies.
Main Responsibilities
This is a replacement for a key role, and as the Digital Marketing Executive you will be expected to bring a huge degree of enthusiasm, creativity and passion in the role. The main responsibilities would include
Develop the existing Demon social media profiles to enhance our streaming profile
Work closely with Digital product manager to deliver timely marketing to promote streaming across Demon artists
Working closely with artist management to assist in streaming marketing
Develop and establishing TikTok profiles for all key Demon artists
Assist in content creation, plus be able to create ad hoc content where applicable
Develop and implement content calendars across key artists, trends, anniversaries
Work with media agency to develop paid spend campaigns
Further develop Demon’s YouTube channels and subscriber base
Other ad hoc sales and marketing tasks when required
Demon Music Group is a small business, and within the marketing team you will need to be able to handle a busy workload and demonstrate a can-do attitude, enthusiasm and passion for music.
Relationships
Key relationships within the business with the Head of Product & Marketing, Marketing executive, digital product manager and digital sales manager. It is essential the candidate develops good relationships with artist management, media agencies and content creators.
Knowledge & Skills
Essential to demonstrate digital marketing experience, working across all DSPs and be able to strategically plan how to grow audiences.
Must have experience of working across TikTok with relevant examples of campaigns and success.
Must have experience of working across social media and have examples of successful campaigns showing growth and engagement.
Must have a solid knowledge of pop music, or an understanding of how to research Demon’s acts. The successful candidate would be enthusiastic about all the music we release and treat each act with the same enthusiasm.
Experience of working with marketing agencies, design and content creators
Must be able to have the ability to create content
Are you the right candidate?
You will ideally be able to demonstrate a strong knowledge and background in digital marketing.
You must be numerate, computer proficient, be creative and have ideas, be able to demonstrate how to research projects and execute them efficiently.
Ability to work across all social media platforms, all DSPs, Word, Outlook, Excel and PowerPoint, SAP Purchase Order Management.
Professional Experience
Essential at least 3 years digital marketing experience within the music industry, or a similar industry
Able to demonstrate working on a demanding schedule
Have experience of working within teams and dealing with external clients
Be extremely enthusiastic and passionate. This is a brand-new role and the right candidate can own the area and create a hugely positive impact on the business.
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