Event Marketing Manager
Job Description
Dreamland Margate is a world class visitor attraction and destination and plays a key role in the regeneration of this much loved, seaside town.
No longer just an amusement park, Dreamland Margate is now a key, South East event venue with several destination dining offers and numerous bars. The business is both B2B and B2C.
This is a really exciting opportunity for an event marketer to join a growing business. We are significantly developing our events schedule and require an event marketing manager to drive this success. This position is both strategic and hands on and has an emphasis on digital marketing (social media, video) alongside more traditional marketing approaches. The event marketing manager will sit within the marketing department but will work very closely with the events and commercial team to ensure that all event marketing opportunities are exploited to their full potential.
The responsibilities are varied, the environment is fast paced & creative, and the people are supportive, bright and ambitious.
Role:
- To increase awareness of, and to sell tickets to a range of event types whilst ensuring a clear and concise marketing message. This could be music related events such as concerts and festivals but also might include charity events, consumer and corporate exhibitions, markets, theatre shows etc.
- Identify key marketing drivers to devise and deliver an event marketing strategy and execute a successful, multi-platform marketing campaigns
- To support and coordinate all areas of Marketing, ensuring the delivery of all projects on time and in line with brand guidelines.
- Brand management: align content and marketing activity to represent the brands consistently
- Responsible for the event marketing budget, regular budget reporting on conversion rates
- Create and manage event marketing tracking document and report against activity and sales trends
- Drive event ticket sales through bespoke promotion – from announcement to fulfilment, setting up ticket sales with approved suppliers or in-house systems, monitoring and analysing sales and highlighting and proactively promoting a distressed event
- Assist with external communications as required to support the PR and crisis communications plans.
- Work towards gaining a working knowledge of all aspects of the venue operation to effectively and efficiently meet the needs of our partners, promoters, sponsors and any affiliate partners.
- Manage promotional relationship between event promoter, artists management company, and any other agency involved with the event. This would include securing the best collateral and content to enable successful execution of the marketing strategy
- Manage the content creation and ensure strategic scheduling across all social media platforms
- Manage the commission/design of any marketing collateral, to create engaging copy across all platforms while working to a managed budget
- Manage scheduling and content of consumer emails and their segmentation as well as the management of GDPR compliant data
- Drive GDPR complaint data collection at every possible opportunity
- Support the promotion of all events at the venue and liaise with promoters and ticketing partners to ensure that we reach maximum sales.
- Maintain and build relationships with partners, promoters, agencies, suppliers and industry contacts
- Assist in the activation of on-site event marketing including (but not limited to); displaying marketing materials e.g. posters and flyers and the management of digital screen content.
- Work with the Marketing Manager to proactively create commercial opportunities
- Track campaigns using UTM codes and google analytics to demonstrate ROI on spent activity
- Pre-event reporting prior to the event including regular monitoring of ticket sales, and evaluation of all sales promotions. Ensure that events that need particular support are identified.
- Post event reporting and analysis.
- Provide weekly, monthly and yearly reports on marketing and communication activity that demonstrates a proactive approach to driving awareness and engagement for both the venue and also any affiliate partners and promoters
- Manage the social media engagement and reporting for each event
- Manage and co-ordinate the local and regional distribution of marketing collateral
- Build relationships with other key Kent, South East and London venues to encourage key partnership
- Undertake any other relevant duties or reasonable requests as requested by the Marketing Manager and any member of the Senior management team
Skills and background:
- A graduate with at least 3 years marketing experience in an event environment with some experience of marketing large scale events
- You will have covered all aspects of events marketing from the strategy for individual campaigns through to delivery on the day. Excellent digital marketing skills are essential
- Able to work successfully with internal stakeholders & external contacts. Experience of working with key music industry professionals is preferred
- Local Kent event market knowledge would be desirable
- A team player with a flexible and proactive attitude to work
- Able to work under pressure, multi-task and prioritise work
- Be able to demonstrate proficiency in using metrics to measure results
- Must have a proven success rate in selling tickets to events
- A creative, innovative and strategic thinker who can work successfully as part of a team
- Strong communication skills both written and face to face
- Knowledge of ticketing systems and their reporting capabilities
- Good planning and organisation skills demonstrating attention to detail
- Knowledge of the Audience Agency and how to dissect and integrate their data
- Knowledge and understanding of the local area, its nuances and relevant key influencers
