Head of Marketing

This job has now expired

Head of Marketing
3tone Music Group
Depending on Experience
Date Posted:
Sep 22nd 2022
3tone Music Group

Application Closing Date: 4 th October 2022
Application process: Application process: Please send details of your suitability for this role to jointheteam@3tone.co.uk

The Company

3tone Music is an independent music company pioneering a new standard of artist support within the music industry. Established by experienced industry professionals in 2016, the label is built on solid foundations coupled with the unbounded desire to empower creative talent.

Job Description

As an experienced marketing professional, you will have proven success in creating and implementing innovative marketing strategies, complemented by the full range of marketing materials – from written to video and physical promotional productions. 

The ability to confidently lead projects and inspire people is essential, coupled with a highly collaborative nature and flexibility to do what it takes to bring this new brand from conception to success. You will need an excellent knowledge of digital channels and proven results in building a social following.

Responsibilities include

  • Developing global audience and brand strategy for 3tone Music
  • Work with both management and Directors to build on our unique and dynamic brand voice, carefully targeted to the audience
  • Manage all major brand developments and creation of assets, and ensure all communications and platforms are consistent with brand values
  • Develop and manage global marketing strategy across all areas/channels including: CRM, social media, SEO, PPC, offline, PR, partnerships
  • Initiate, develop and own a global audience acquisition and retention programme
  • Create innovative marketing campaigns, always looking for new and engaging ways to share product and tell stories
  • Manage all marketing channels (from socials to offline) and implementation of day-to-day marketing
  • Plan and manage SEO and paid marketing strategies
  • Oversee and produce regular newsletters
  • Develop and maintain regular reporting and insight to assist audience development, content and commercial decision making – using all tools and analytics available e.g. Google Analytics, SEO tools, internal systems or similar
  • Input into content development, product offer, customer service
  • Set targets and KPIs for marketing, in conjunction with overall business plan
  • Manage the marketing budget, ensuring all activity is budgeted and that costs are controlled

The ideal candidate will have:

  • Minimum of 10 years' experience in marketing roles
  • Solid experience of a leadership role in Marketing & Communications
  • Expertise in re-branding and brand management in the arts and entertainment sectors
  • Proven success in the development of marketing and communications strategies including brand and content development
  • Expertise in delivering tailored messaging to a range of audiences and markets
  • Proven experience in leading successful campaigns from start to finish, including managing third parties or employees and reporting to stakeholders
  • Proven experience managing budgets
  • Extensive copywriting experience
  • Success in developing brand, audience and marketing strategies to match business goals
  • Extensive experience in creating and executing marketing campaigns across all available channels
  • Desire to innovate and lead the field, and a willingness to take a brand from concept to launch
  • A highly creative individual, bursting with ideas and used to thinking outside of the box
  • Exceptional planning and organisational skills
  • Strong commercial acumen
  • Proven skills in developing a social media audience and increasing engagement

Additional information:

3tone Music presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.

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