'Force-of-nature tenacity': Atlantic US ups promotions exec Jessica Hiromoto

'Force-of-nature tenacity': Atlantic US ups promotions exec Jessica Hiromoto

Jessica Hiromoto has been named senior director, rhythm promotion for Atlantic Records.

Hiromoto will report to SVP pop and rhythm promotion John McMann. She was previously West Coast regional promotion manager.

"Jessica (aka Mo) has been at Atlantic as our Los Angeles regional for the last six years and her knowledge of the format, diligence, overall smarts and work ethic make her the perfect executive for this position,” said Andrea Ganis, president, promotion for Atlantic Records.

"Mo's wonderful spirit and force-of-nature tenacity have shone through from day one,” said McMann.  "She is a tremendous complement to the Atlantic rhythmic team, and we look forward to her continuing to help drive the culture and break new artists in the years ahead."

In a further appointment, Randy "DJ RaiZe" Reyes has been promoted to director, rhythmic & national director, Mixshow.

author twitter FOLLOW Andre Paine

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

subscribe link free-trial link

follow us...