Lousada: Firepit will stoke Warner's burning creative ambition

Mark Sutherland

Warner Music UK chairman and CEO Max Lousada has told Music Week that the company’s new creative hub will help transform the major into “a story-telling company”.

Warner last week launched The Firepit, which comprises a recording studio, creative content agency and technology incubator. The name was inspired by the tradition of sitting around a campfire discussing ideas.
“We want to tell stories about our artists,” said Lousada, “And sitting round a firepit is a great place to tell those ...

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