Square route: Universal Music launches new division to drive 'creative revolution'

Andre Paine

The boss of Universal Music UK’s “cutting edge” new agency has told Music Week that his team will draw on data, strategy and audience research to drive streaming growth.

Jack Fryer has been promoted from senior director of strategic planning to become MD of The Square, Music Week can exclusively reveal. He reports to Commercial & Creative Services division MD David Hawkes.

The newly-launched division will work closely with Universal labels, partnerships division Globe, Abbey Road Studios and managers of ...

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