Promoter AEG Live has linked up with Snapchat to bring users Live Stories from AEG affiliated festivals.
The first festivals to go live on the app will be Stagecoach Country Music Festival in Indio, California, Jazz & Heritage Festival in New Orleans, Panorama in New York, Hangout Music Festival in Gulf Shores, Alabama and FYF Fest in Los Angeles, reports Digital Music News.
The feature will allow users of the app to share their festival experiences and contribute to a larger collective story put together by Snapchat, which will curate all the submitted snaps from the people attending the events and create a video for global broadcast.
“Unlocking the capability for our concertgoers to not only share their favorite moments with their fellow attendees, but also with music fans around the world,” said Andrew Klein, SVP of AEG global partnerships.
Snapchat director of partnerships Ben Schwerin added: “Partnering with AEG Live helps us capture thousands of unique perspectives from the event, allowing our community to dive in to the story and feel like they are actually there – from backstage to the front row. This deal also provides a great opportunity for brands to align with music content and reach our audience.”