Corida Group, the live music arm of the Because Group, has acquired a 50% stake in French promoter Super!
The deal, agreed on the eve of Pitchfork Paris, brings that and two other key French festivals – Biarritz en Ete and Cabourg Mon Amour– into Corida Group’s festival portfolio, which includes We Love Green and Peacock Festival, bringing the total to five. Super! is also the executive producer of Red Bull Music Festival and curates Villette Sonique Festival.
Corida promotes acts including Radiohead, Rammstein, Justice and Christine And The Queens, while Super! works with acts such as The xx, Bon Iver, Mumford & Sons, Jungle, Nicolas Jaar, Caribou and Four Tet.
Super! founder Julien Catala said: “I am delighted and proud to be joining the Corida and Because Groups. This new partnership will enable Super! to develop its booking activities, festival production and special events and continue to expand.
“In a globalised industry with multinational operators, being part of an independent group remains crucial to the Super! concept and the whole team. I am looking forward to working alongside Emmanuel, Olivier and their partners at the Corida Group in order to expand an independent, innovative and modern network, whilst cultivating a strong and unique artistic ambition.”
The deal bring four promoters – Corida, Super!, The Talent Boutique and PiPôle – under the Corida Group umbrella.
Corida Group MD Olivier Darbois said: “Super! is a fantastic addition to our group. Julien will continue to operate Super! independently while we will offer him our expertise and strength to help him expand. Together, we can be a real alternative, and attract the most talented independent acts touring France and Europe with a world class level of service."
Because Music Group founder Emmanuel de Buretel (pictured) added: “I am particularly excited to have the opportunity to work with Julien and his team. He is an imaginative entrepreneur who has demonstrated over the past 12 years that you can build a real alternative in a very competitive market like France. He will be an important asset for Corida Group across artist development to festivals, and we look forward to building synergies across the Because umbrella.”