Energy brand SSE has pioneered a European first by introducing LISNR technology to The SSE Arena, Wembley.  

LISNR, winner of Gold Cannes for innovation in 2015, uses sound to transmit data and content to consumers. When LISNR’s ‘smart tones’ are emitted during live events the ultrasonic signals trigger mobile devices, which then deliver relevant, hyper-targeted messages based on the users location and activity.

The technology, which has been used in the US by NFL teams, was introduced at SSE presents…The Who ...