Spotify is set to host its first ever concert in the UK this November at London’s Alexandra Palace.
Staged in collaboration with promoter SJM Concerts, Who We Be Live takes place on Thursday, November 30 and will feature urban artists such as J Hus (pictured), Bugzy Malone, Cardi B, Dizzee Rascal, Giggs and Stefflon Don.
The event has been inspired by the popular Who We Be playlist, curated by Spotify’s in-house urban music team, led by senior editor, Austin Daboh, which has more than 140,000 followers.
“Spotify has worked tirelessly to support British talent over the last year, and we’re proud to have played a key role in the success of various urban genres such as grime and rap," said Daboh. "Who We Be Live at Alexandra Palace is Spotify’s first ever concert in the UK and will bring together some of the biggest and most exciting artists under one roof for an unforgettable night."
From tomorrow (September 9), Spotify will be emailing fans who listen the most actively to the artists involved and followers of the Who We Be playlist in the UK, with an opportunity to purchase presale tickets. General tickets will be available from 10am on Monday, September 11.
To read Music Week’s recent J Hus cover story, click here.
