A host of music companies are taking part in a bespoke Tough Mudder endurance event in aid of music therapy charity Nordoff Robbins.
Taking place at Bromley Golf Centre, South London, on Friday, September 13, Music Mudder consists of a 10km run and 20 military style obstacles. The fundraiser was first suggested as a team building exercise by Paradigm agent Tom Schroeder and has since grown to include industry leaders, artists, labels and managers, competing in teams of 10.
“We wanted to do something great to raise money, but something that was different to the other brilliant music industry charity events," said Schroeder. "The reaction and support has been amazing, and hopefully we can raise a ton of money, and this can become an annual event. I have completely got the fear about the actual course, but I suppose that’s the point – and I know we will all have a day to remember.”
In addition to Paradigm, it will feature participants from the likes of AEG Presents, Atlantic Records, Black Butter, CAA, Columbo Group, Dice, Echo Location, Insanity, Island Records, ITG, Kilimanjaro, Live Nation, Meat Liquor, Method Management, Modest Management, Russells, Saffery, Sony, UROK, UTA and WME.
Money raised from this event will support Nordoff Robbins in delivering their music therapy around the UK. Click here to sponsor the Paradigm teams.
Hannah Sheedy, director of fundraising at Nordoff Robbins, said: “We are absolutely thrilled to have been chosen as the beneficiary charity of this incredibly exciting new event - Music Mudder.
"As the UK’s leading music therapy charity, music is at the very heart of Nordoff Robbins and we see daily the positive impact music therapy has for those living with life limiting illnesses, with disabilities or living in isolation. This is just the perfect event for us and with the funds raised will enable us to support even more people in need of music therapy across the UK.”