By Emily Baker
A deal signed between Vodafone and Global will see the brand return as the headline sponsor of Capital’s Summertime Ball for the next three years.
Partnership activity will span across various outlets including Capital’s radio, TV, digital and social channels from April, and the Summertime Ball itself.
Research conducted by insight agency Differentology carried out at last year’s event show brand consideration is higher among Capital radio listeners who have been exposed to the partnership activity.
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