'Expanding the fanbase': The National's manager Brandon Reid on the ambitious Sleep Well Beast campaign

George Garner

Brandon Reid of Straight And Narrow management has told Music Week he expects the “anthemic” material from The National’s new album to open them up to a much broader audience on radio.

Sleep Well Beast, the group’s seventh studio album album, is released on September 8 via 4AD. Their last record, 2013’s Trouble Will

Find Me, has sold 99,083 copies to date, according to Official Charts Company data. Their best-selling release is 2010’s High Violet which has shifted 126,157.

Reid ...

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