'Expanding the fanbase': The National's manager Brandon Reid on the ambitious Sleep Well Beast campaign

George Garner

Brandon Reid of Straight And Narrow management has told Music Week he expects the “anthemic” material from The National’s new album to open them up to a much broader audience on radio.

Sleep Well Beast, the group’s seventh studio album album, is released on September 8 via 4AD. Their last record, 2013’s Trouble Will

Find Me, has sold 99,083 copies to date, according to Official Charts Company data. Their best-selling release is 2010’s High Violet which has shifted 126,157.

Reid ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...