BBC Music Introducing has announced details of speakers for their Amplify event, in association with SME London.
Amplify will include over 100 sessions and 250 speakers, and will include opportunities for young artists to get advice from successful musicians, DJs, and music industry experts such as The Libertines, Blossoms, The Courteeners, Hurts, Frank Carter, Becky Hill, Bugzy Malone, Creeper, The Hunna, Ray BLK, Annie Mac, Jo Whiley, Steve Lamacq, Annie Nightingale, Huw Stephens, MistaJam, Jamie Cullum, Phil Taggart, Bob Harris, Danny Howard, Tom Robinson, DJ Target, Twin B, Monki, Abbie Mcarthy, Sophie Little, Georgie Rogers and Yasser, with more speakers yet to be announced.
Sessions across the three days will include Do You Need A manager?, How To Write A Hit Record, How To Run A Label and A Guide To Self-releasing Music.
Amplify will take place between October 6-8 at London’s ExCel, and is timed to coincide with the 10th anniversary of BBC Music Introducing, which has helped to launch the careers of acts such as Florence And The Machine, the 1975, Catfish And The Bottlemen and James Bay.
Bob Shennan, director of BBC Radio & Music, said: “BBC Music Introducing has been discovering and supporting the best new artists in the country for the past 10 years, and we are excited to be bringing all the best music industry experience and knowledge under one roof at Amplify this year.”
Tim Etchells, MD of SME London, said:“It’s never been harder to break into the music industry than right now - people don’t know how to get their music heard or where to go for expert advice. That’s why we’ve created Amplify, to guide people through the minefield and help them grab that big break.
Never before under one roof have the key industry makers and breakers been ready to sit and listen to music and questions in this way. It’s a truly unique offering that no one who dreams of making it should miss. BBC Music Introducing has been responsible for breaking household names, they are the perfect partner and I’m really excited about discovering the next big talent at Amplify.”
Radio 2 DJ Jo Whiley said: “As anyone who has listened to my shows on Radio 1 or Radio 2 knows, I am passionate about giving up-and-coming musicians the chance to get heard and break into the mainstream. From a 19-year-old Adele doing her first performances, to seeing Coldplay taking their initial steps towards superstardom and the emergence of Biffy Clyro, I feel privileged to have been at the beginning of so many journeys.
"Amplify is going to give countless bands from around the country their chance to do this and make their music heard. I am so excited about being a part of it and discovering brand new talent at Amplify.”
The full line-up of sessions can be seen at: https://introducingamplify.com/programme.
By Sophie Nevrkla
