Sync Story: AA/Howard Goodall

Ben Homewood

Red Dwarf fans rejoice. That’s right, Rimmer, Lister and the gang are reunited in a new TV spot for AA by agency Adam & Eve DDB.

Written by Jon Farley and Alex Lucas, the campaign was made in collaboration with Red Dwarf creators Doug Naylor and Rob Grant and directed by Declan Lowney.

The spot, which follows the crew as they get lost in space, is soundtracked by Howard Goodall’s original theme music for the show, which first aired in ...

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