Sync story: Amazon Echo Dot/Faces

Ben Homewood

Sometimes, a reminder of the power of music to soothe the mind is just what the world needs, and Amazon’s new Echo Dot campaign does just that.

We see a father introducing his young daughter to his “favourite song”, the Faces’ 1973 single Ooh La La, a rare occasion on which Ronnie Wood takes lead vocal duties. The spot charts the girl’s childhood through to her arrival at university, with Ooh La La played on various formats throughout.

Thomas Horley, ...

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