Sync Story: BT Broadband/Baby D

Ben Homewood

Released in 1994, Baby D’s Let Me Be Your Fantasy came to define the rave era. With 405,677 sales to date, according to the Official Charts Company, the chart-topping song celebrates its 25th anniversary this year, and its use in a recent BT campaign provided an early birthday present.

Voiced by Cold Feet star James Nesbitt, the ad celebrates BT’s offer of a free Amazon Echo for customers switching to BT Broadband. “Alexa, play classic house,” says Nesbitt. Cue the ...

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